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IEEE-USA Innovation Forum Faculty
 Alain Rostain
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ALAIN ROSTAIN, Founder,
Senior Advisor, Innovation Practice
Alain Rostain is the founder and principal of Creative Advantage, a
strategic innovation consulting firm. His work has centered on
helping clients create business value through the successful
implementation of new ideas. He is an expert at idea management
implementation, creative thinking and the use of improvisational
theater techniques for individual and group effectiveness.
As an undergraduate and
graduate student studying Artificial Intelligence at Yale
University, Rostain focused on using computers to model and understand
creative thinking in people. After being introduced to
improvisational theater in 1990, he saw the potential benefits of
using improv techniques to develop and support creative thinking and
effective performance. Based on this premise, he founded Creative
Advantage in 1993. Rostain's firm has serviced dozens of Fortune 500
clients since.
Rostain brings a unique
combination of skills from his 20 years of experience in the field
of corporate creativity and innovation – including an expertise in
designing internet-based tools for innovation assessments, and his
use of experiential techniques gained from his background in
improvisational theatre. He is editor of the e-zines InnovAgent and
Improv-It, and founder of the Applied Improvisation Network.
Combining this experience with his expertise in business innovation
and software engineering, Rostain stays at the leading edge in
bringing innovation consulting, training, assessments and
facilitation to his clients in Fortune 100 and 500 companies.
Rostain has taken
the lead in making Innovation Styles available to corporations and
consultants around the world through his corporate consulting and by
automating the evaluation, administration and feedback process.
Together, Rostain and Miller have co-founded Innovation Styles, Inc.
in order to offer a full-service system to boost innovation for
individuals, teams, and organizations worldwide.
Most recently, Rostain
founded the Association for the Advancement of Improvisation in
Business, the first professional association to bring together
practitioners across the globe (www.improvinbiz.org).
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